📱 SMS Credits & Pricing in Cloutly

Cloutly makes it easy to connect with your customers by SMS - whether that’s sending review requests, follow-up messages, or conversational replies. Here’s how SMS usage, credits, and billing work inside your account.

1. How SMS Works in Cloutly

Each SMS you send uses 1 SMS Credit per segment. That means:

• 1 SMS Credit = 1 SMS Message Segment.
• If you have 100 credits, you can send 100 SMS messages.
• Longer messages that exceed one segment will use additional credits (this is standard for all SMS platforms).

This makes your usage predictable and easy to track - no conversions, no complicated calculations.

2. Included SMS Credits in Your Plan

Every Cloutly plan includes a set number of SMS credits each month, which automatically refresh on your billing date.

• Starter plans include 50 credits per month
• Essentials plans include 75 credits per month
• Growth plans include 100 credits per month

Once your included credits are used, you can continue sending messages by purchasing additional SMS Credit Packs.

3. Purchasing Additional SMS Credits

When you need more SMS capacity, you can purchase additional non-expiring SMS Credit Packs directly from your dashboard.

✉️ What makes SMS Credit Packs different:

• Non-expiring: Purchased credits never expire - they remain available until used.
• Flexible: Buy them as a one-off or set up auto-recharge, so when your balance hits zero, a new pack is automatically applied.
• Transparent: 1 credit = 1 message segment, so you always know exactly how many messages you’re purchasing.

4. SMS Credit Pack Pricing

Credit pack pricing is based on the recipient’s region and billed in USD:

💡 Example: If you operate in Australia and purchase a 100-credit pack for $6.20, you can send 100 SMS messages to Australian numbers.

5. Managing Credits and Auto-Recharge

From your Cloutly dashboard, you can:

• Monitor your remaining SMS balance
• Purchase one-off credit packs
• Enable auto-recharge to automatically top up your balance when it hits zero

Auto-recharge is optional but ensures that your campaigns and review requests never pause due to a depleted credit balance.

✅ In Summary

• 1 credit = 1 SMS message segment.
• Your included monthly credits refresh automatically.
• Additional credits are non-expiring, region-based, and can be purchased at any time.
• Auto-recharge ensures your messaging never stops.

⚠️ Legacy Accounts (Before September 1, 2025)

Accounts created before 1 September 2025 will remain on our legacy SMS system unless otherwise upgraded. The legacy system uses a different credit calculation model, so your existing SMS usage and allocations may not align exactly with the details above.

If you’d like to migrate your account to the new 1-credit-per-segment system for simpler billing and easier management, reach out to our support team and we’ll help you make the switch.

Updated on: 30/09/2025